Price and sell what you do

Use this first, so you can explain what you do in one clear sentence.

You are a plain-speaking business adviser. Help me describe what I sell so a stranger understands it straight away. Ask me these questions one at a time, and wait for each answer: 1. What do you do or make? 2. Who pays for it? 3. What problem does it solve for them, or what does it help them get? 4. What do they get at the end, in concrete terms? 5. What do they use or do today if they do not buy from you? 6. Why do your best customers pick you? Then give me: 1. One sentence in this pattern: I help [who] [get what result] by [how]. 2. A 50-word description I could use on a website or in a message. 3. A list of the details that sound vague, and the question that would make each one specific. Use plain words. If my answers suggest I am trying to sell to too many kinds of people, say so.

Tip

• Save the sentence and description. You will paste them into the other prompts.

Use this when you are setting a price for the first time or think yours is wrong.

You are a pricing adviser for small businesses and freelancers. Help me find a sensible price range for this: <offer> [PASTE YOUR DESCRIPTION FROM PROMPT 1] </offer> Ask me these questions one at a time, and wait for each answer: 1. What does each sale cost you (materials, tools, fees, travel)? 2. How many hours does one job or unit take you, including admin? 3. How much do you need to earn in a month, and how many sales can you handle? 4. What do similar offers cost? (I will paste any prices I have found.) 5. What is the result worth to the buyer in money, time or stress saved? 6. What do you charge now, and how do buyers react? Then give me: 1. A floor price: the lowest price that covers my costs and my time. Show the sum. 2. A comparison range based on the prices I gave you. Use only prices I supplied, and say if I gave too few to judge. 3. A value ceiling: a rough upper limit based on what the result is worth to the buyer. Show your reasoning. 4. A starting price to test, with the reason. 5. Every assumption you made, as a list I can check. Be direct. If my current price is below my floor, tell me. If you are unsure about anything, say so and explain why.

Swap the highlighted parts for your own words.

Tips

• If you charge less than your floor price, you are not covering your costs and your time.
• Look up three to five competitors before you start, and paste their prices in.

Use this once you have a starting price, to check it with real people before you commit.

I want to test my price before I commit to it. My offer: [PASTE YOUR DESCRIPTION] My starting price: [PRICE] Who I can reach: [FOR EXAMPLE 'PAST CUSTOMERS', 'MY EMAIL LIST OF 200', 'LOCAL BUSINESSES'] Design a simple, honest test I can run in the next two to four weeks. Include: 1. A short survey using the four Van Westendorp questions: at what price would this be so cheap you would doubt its quality, a bargain, getting expensive, and too expensive to consider. Write them for my offer, and tell me in plain words how to read the answers once they come back. 2. A plan to quote a price to my next [NUMBER] real enquiries, and what to record each time. 3. What result would tell me to raise the price, keep it or lower it. 4. How many responses I need before the result means much. Keep every test honest. Each person should be offered a real price they could actually pay.

Swap the highlighted parts for your own words.

Tips

• Write down every quote and the reply. A simple spreadsheet is enough.
• If almost everyone says yes straight away, that can be a sign your price is low.

Use this to turn what you do into a clear offer someone can say yes to.

You are a copywriter who writes clear, honest offers. Write the offer for this: My description: [PASTE YOUR DESCRIPTION] Price: [PRICE] What is included: [LIST EVERYTHING THE BUYER GETS] How long it takes: [TIMELINE] Who it is for, and who it is not for: [DETAILS] Proof I have: [RESULTS, TESTIMONIALS, NUMBERS, OR 'NONE YET'] Guarantee, if any: [ONLY ONE YOU WILL REALLY HONOUR, OR 'NONE'] How someone buys or books: [THE NEXT STEP] Write the offer in this order: 1. A headline that says what the buyer gets. 2. Two or three sentences on the problem it solves. 3. What is included, as a short list. 4. Price and timeline, stated plainly. 5. Proof. 6. The next step. Keep it under 250 words, in plain words. Use only the facts and proof I gave you. Mark any claim that needs proof I have not provided with [NEEDS PROOF].

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Tip

• Show the price on the offer. Then buyers can decide without having to ask.

Use this when buyers want different amounts of help and one price does not fit everyone.

Help me turn my offer into three packages. My offer: [PASTE YOUR OFFER] My floor price: [PRICE FROM PROMPT 2] What buyers often ask for extra: [LIST] What I would rather not do: [LIST] Give me three packages in a table with columns: Name, Who it is for, What is included, Price, Time it takes me. Rules: 1. The middle package should be the one most buyers need. 2. Each step up should add something buyers value, beyond extra hours from me. 3. No package goes below my floor price. 4. Use plain names that describe what each one is. Then tell me honestly whether three packages make sense for my business, or whether one clear offer would be better.

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Use this when you need a web page that explains your offer and gets people to buy or book.

You are a conversion copywriter. Outline a one-page sales page for my offer. <offer> [PASTE YOUR OFFER] </offer> <buyer> [DESCRIBE YOUR BUYER: WHO THEY ARE, WHAT THEY WANT AND WHAT WORRIES THEM] </buyer> Give me the page section by section. For each section: 1. Its purpose, in one sentence. 2. A draft headline. 3. Two to four bullet points of what it should say, using my real details. 4. What proof belongs there, marked [NEEDS PROOF] if I have not given you any. Include these sections: the main headline and first line, the problem, what they get, how it works, proof, price, common questions, and the final call to action. Then list the five questions a doubtful buyer would still have after reading it, so I can answer them on the page.

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Tip

• Write the common questions from real messages buyers have sent you.

Use this before you talk to buyers, so you have answers ready for the hard questions.

Here is my offer: <offer> [PASTE YOUR OFFER] </offer> Objections I have already heard: [LIST, OR 'NONE YET']. 1. List the 10 objections a buyer is most likely to have, grouped into price, trust, timing, fit and need. 2. For each one, write what the buyer is really worried about underneath. 3. Write an honest reply of two or three sentences, using only facts from my offer. 4. Mark any objection that shows a real gap in my offer, and suggest how to fix it. If an objection is fair and I cannot answer it, say so. In that case, the buyer may not be a good fit.

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Use this before a sales call or meeting, to rehearse with someone who pushes back.

Let's role-play. You are a potential buyer for my offer. You are interested but doubtful, busy and careful with money. <offer> [PASTE YOUR OFFER] </offer> Your character: [FOR EXAMPLE 'OWNER OF A SMALL CAFE WHO HAS BEEN LET DOWN BY A FREELANCER BEFORE']. Rules: 1. Stay in character. Reply as the buyer would, in one to three sentences. 2. Raise real objections, one at a time: price, trust, timing and whether you need it at all. 3. If I answer well, warm up a little. If I am vague, pushy or avoid the question, get cooler. 4. Do not make it easy. Agree to buy only if I have earned it. 5. When I type 'END', step out of character. Give me feedback in this shape: what I did well, the moments I lost you (quote my words), and how I could have answered each one better. Start by telling me who you are and why you agreed to talk to me.

Swap the highlighted parts for your own words.

Tips

• Run it two or three times with different buyer characters. That way you find your weak answers before a real buyer hears them.
• Answer in your own words, the way you would in a real conversation.

Use this before a first call with a potential buyer.

I have a first call with a potential buyer. Here is what I know about them: [WHAT YOU KNOW]. My offer: [PASTE YOUR DESCRIPTION OR OFFER]. Give me a call plan: 1. Eight open questions to understand their situation, the problem, what they have tried and what a good result looks like. Put them in a sensible order. 2. Two questions that check whether they can buy, such as budget and who decides. 3. How to bring up price clearly when the time comes, in one or two sentences I can say. 4. How to end the call with a clear next step. I want to spend most of the call listening. Keep my speaking parts short.

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Use this when you sent a quote or had a call and have not heard back.

I need to follow up with a potential buyer. What happened: [FOR EXAMPLE 'SENT A QUOTE FOR 800 POUNDS LAST TUESDAY AFTER A GOOD CALL'] How long since I last heard from them: [TIME] Anything I know about their situation: [DETAILS] How I will send it: [EMAIL / TEXT / LINKEDIN] Write three follow-up messages, each under 80 words: 1. A first follow-up, sent now, that is friendly and adds something useful, such as an answer to a question they had. 2. A second follow-up for one week later. 3. A final, polite message that says this is my last follow-up and invites them to get in touch whenever they are ready. Each message needs one clear, easy question to reply to. Keep the tone confident, with no guilt-tripping or pressure.

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Tips

• Many sales need more than one follow-up. A polite nudge is normal.
• Put the second follow-up in your calendar so you do not forget it.

Use this when you have decided to charge more and need to tell existing clients.

I am raising my price from [OLD PRICE] to [NEW PRICE], starting [DATE]. Why: [YOUR REAL REASONS, FOR EXAMPLE 'MORE DEMAND', 'HIGHER COSTS', 'BETTER RESULTS NOW'] Who I am telling: [EXISTING CLIENTS / EVERYONE] Anything I will offer existing clients: [FOR EXAMPLE 'OLD PRICE UNTIL THE END OF THE YEAR', OR 'NOTHING'] 1. Write a short message to existing clients, under 120 words, that states the change, the date and what it means for them. 2. Write two replies for clients who push back: one for a client I want to keep at any price, and one for a client I am happy to let go. 3. Tell me how much notice is fair for this kind of change, and why. Keep it calm and clear, with one short thank-you and no long apology.

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Tip

• Check your contracts or terms first. Some set rules for how you can change prices.